How to Set Financial Benchmarks to Achieve Long Term Success

milestone2You need a starting point to establish business benchmarks. What better place to begin than with your own financial results. If you have been in business for at least a year then you can use annual data and look for specific areas to improve. Likewise, you can benefit from this practice in a brand new business, too. Here’s how.

The first step is to bring your books up to date.

Yes, I know, bookkeeping is not the most attractive task in business but it is something that we all have to do. If you are dead set against sitting down with the numbers consider subbing it out. Whatever you have to do this year to stay on top of the finances, do it. Believe me having this part of your business in order pays off when you know exactly how things are going. Also, when it comes to building your ideal business model with bench-marking, there is no room for guesstimates. Only actual will do. 

After completing the bookkeeping, the next phase is financial reports.

In this step, you prepare an accurate Balance Sheet, Profit and Loss Statement and a Statement of Cash Flows. These are the three basic reports that managers use in business. They are the score cards that provide information such as the amount of sales made, how much profit remains and what is the balance of cash in the bank. Other financial data that you may want to use for bench-marking comes from Accounts Receivable Aging, Accounts Payable Summary, and Debt Schedules.

Now you are ready for forecasts and benchmarks.

Using the historical information from financial reports is how to jump-start the process. The reports contain key numbers that you will use to calculate figures specific to your business. So rather than creating hypothetical measures, use actual financial results. Since business conditions rarely stay the same you should expect results change in future periods.

Your company is constantly changing so be prepared to forecast changes, too. One way to do this is by establishing a multiplier for each statistic you track. A multiplier provides the amount by which forecasts will increase. For example, if sales were at $100,000 at the end of the year and you expect them to grow to $150,000 over the next period, the multiplier will be 1.5 times the historical amount. Another point to keep in mind when forecasting is attrition so that you account for both the ups and downs in your business.

Overall, having the right data from the start is key to establishing benchmarks. When you couple financial information with thorough research in competitive performance, you have the makings for solid milestones in your business plan.

Do you use benchmarks in your business? Tell us how in the comments below. Want to learn what’s working for other entrepreneurs who are raising their financial IQ? Join our Facebook community.

To your success :^)



Training Nonprofit Board Members to Read and Understand Financial Reports

Sharon-Mikrut_285571One of the items board members are responsible for is to monitor the financial situation of the organization. As such, board members should be familiar with the types of financial reports the organization uses to demonstrate its financial standing. This article identifies the types of financial reports most commonly used by nonprofits, and stresses the importance of training board members to read and understand financial reports.

Some common financial reports include:

1. Profit and loss statement – this financial statement includes all of your revenue and expenses for a specific time period. The revenue section is generally first with the expense section following. You then subtract your total expenses from your total income and this yields a net profit or loss. Generally, losses are highlighted with a minus sign (-) before the actual figure. The purpose of this report is to reflect the organization’s financial status during the indicated time period. Board members usually review a profit and loss statement on annual basis, often at their annual meeting.

2. Balance sheet – this sheet itemizes the organization’s assets and liabilities and provides a snapshot of the organization’s financial condition at a specific point in time, not time period. Board members should review the organization’s balance sheet at least once a year.

3. Cash flow statement – this statement reflects the flow of cash and cash equivalents coming in and going out of the organization. These statements are useful in determining the short-term viability of an organization, specifically its ability to pay its bills. Examining the organization’s cash flow is important at any time, but conducting a cash flow analysis for startup organizations or those that have experienced recent financial hardships is always a good idea.

4. Monthly financial report – this report indicates the organization’s monthly income (what it brought in) versus expenditures (what it spent), in relation to its projections. For example, if an organization budgets $3000 a year for office supplies, and it has already spent the entire budget halfway through the year, the board should question why this happened (e.g., weren’t sufficient funds initially allocated for this line item, wasn’t the organization monitoring expenditures in relation to this line item, did the organization incur an unexpected expenditure, etc.). If the board meets monthly, they should review the previous month’s financial report. If the board meets every other month or on a quarterly basis, they should review any financial reports since their last meeting.

Regardless of which financial reports your organization uses, board members should be trained to know how to read and understand them. Some board members may have prior knowledge of financial reports but most do not know how to read or interpret financial information. Training in this area should be a part of new board member orientation and incorporated into ongoing training. Training could be conducted by an experienced executive director or board member, or you could ask your bookkeeper or accountant to provide training to potential and current board members. Whichever method you use, make sure that your board members are equipped with the knowledge to read, understand, and monitor financial reports.

With today’s technology, you can Google terms such as profit and loss statements, balance sheets, cash flow statements, etc. and uncover a wealth of information that can help you and your board members to become proficient in reading and understanding financial reports. There are also a number of nonprofit associations (e.g., National Council of Nonprofits, Alliance of Arizona Nonprofits) that provide information and articles (and forms, in some cases) designed to help nonprofits develop and monitor financial reports.

Copyright 2010 © Sharon L. Mikrut, All rights reserved.

If you want to make positive changes in your personal and/or professional life, and create the life you desire and deserve, then working with Executive & Life Coach, Sharon L. Mikrut, is the solution. Although her specialty is in partnering with nonprofit executive directors and managers to maximize their resources in a competitive environment, she is passionate about working with all individuals committed to personal and/or professional growth. Visit her website at [] or Nonprofit Professionals blog at [] and sign up for her free monthly messages, which are designed to help you run your organization in a more effective and efficient manner.

Entrepreneurs Ask : How To Spend Less Time On Invoicing

timesaverecordkeepingQ: I am a licensed builder who has been in business over fifteen years. What is the easiest way to make the switch from pen and paper invoices to computerized books? I find it easier to do estimates by hand and simply write customers a receipt but it makes financial reporting and tax time a mess. Not to mention that it drives my partner nuts.

A: First of all, kudos to you for considering change. I know how much courage it takes to try something different especially after running a business the same way for years. The good news is going from paper-based to computerized accounting is much less intimidating as it seems. You just need to know what options works best for you. Not every program is going to be the right fit so here are some tips to consider before buying:

  • Meet with the people on your team to review the financial activities that you do on a daily basis. Use this input to create a checklist of the features that you need.  The goal is to streamline the process. Look for software that lets you automate as much of the routine as possible so that it saves you time. Compare your checklist to the features each program offers as you consider choices.
  • Do a test run to see how the program works before investing money and time. Many software providers offer trial periods to first-time users that allows you to either download a past version or sign-up for the current one with limited functionality online.
  • Consider asking for expert assistance. An accountant, for example, may be able to assist in your selection and helping with set-up, training and support.

Let me know when you make the switch and how everything goes with the accounting program!

Three Reasons to Keep Up-to-Date Financial Reports

decisionsYou want the time that you put into your business to be fruitful, right? Did you know that your financial reports holds the answer? You could be missing out on a healthier business if you do not have the right data and here are some reasons why:

So that you can stop guessing and start knowing. As a business owner there is no room to operate by the seat of your pants if you want your business to last. That is exactly what happens when concrete numbers do not exit. Fortunately, you can ensure success by keeping reliable and timely reports.

So that you’re already ready already. In other words positioning your company to respond fast makes you ready when opportunity comes. Knowing your financial  standing shows you when and how much cash reserves and future profits you can reasonably invest. Be sure that you are running a profitable venture, not an expensive hobby that’s producing a loss.

So that you’ll get the real story. Numbers on the financials are not exactly what they appear when they stand alone. When you drill down on each line item you get to see what happened during the period and why the numbers go up or down. Ask questions that give shed light on your customers buying habits and how the economy is causing sales and expenses to change. The goal is to understand what happened from one period to the next and how to keep your business moving ahead.

By having financials when you need them you are better informed and make smart decisions that’s not only make dollars–but also make sense.

Tip of the Day

To get bookkeeping done on time, create a simple checklist that includes routine record-keeping tasks.  Mark them off as you do them and be sure to add financial reports as the final items the list.