What Mike Michalowicz Taught Me About Prospecting

prospectingToday I watched a video post by Mike Michalowicz. In it he offers a really great tip for turning prospects into paying customers. I liked the idea so much that I decided to continue the conversation here on my blog.

Mike is on point (as usual). Very good idea for entrepreneurs because there is no more waiting months or years to see if your idea is going to be a hit in the market. By asking the simple question that he suggests in his video blog, you will be able to instantly gauge responses from the people that are your ideal clients. His suggestion? Ask for a deposit up front if they like what you’re selling. This approach is about the buyer’s committment and decisiveness to take action. Since I am always looking for ways to help others increase sales and maximize profits here’s something that I also suggest. To make the Toilet Paper Entrepreneur’s idea even better create a prototype of your offering for demonstration purposes. This way you can have a physical product for prospects to see and if your idea fizzles instead of sizzles, well, you save yourself some time and money by not putting too many resources into product development.

I highly recommend that you check out Mike’s blog. He is the author of the Toilet Paper Entrepreneur and can be found at www.toiletpaperentrepreneur.com.